A UGC ad looks like a real person filming themselves with your product on a phone, and AI UGC ad generators make that look with an AI presenter. Arcads and MakeUGC are built around large AI actor libraries, Creatify makes UGC ads from product links and launches them, HeyGen is strongest for talking presenters and translation, Topview, Higgsfield, and Zeely include UGC ads in bigger platforms, and Solmi makes a short UGC-style clip from one product photo, paid per ad. Last updated: November 2, 2026.
Comparing every kind of AI ad tool? See the best AI video ad generators.
We compared what each tool's own website and help pages said on November 2, 2026; this is not a quality test. Prices are in US dollars before tax, and credits buy different things on each platform, so compare what one finished ad costs.
| Tool | Best for | AI presenters | How your product gets in | Free tier | Entry price |
|---|---|---|---|---|---|
| Arcads | Actor-led ads to camera, in many languages | 1,000+ AI actors; custom actors on Pro and above | The actor holds or wears it | A 3-day trial with 1,000 credits; card required | Not listed on its website |
| MakeUGC | Product-in-hand videos and batches | 300+ on Starter, 1,000+ on Pro; your own avatar from Growth | The actor holds your product | None; any plan starts with a $1 trial | Starter: $59 a month billed monthly, or $29 a month billed yearly |
| Creatify | Product-link UGC ads, launched for you | 300 AI actors on Standard, 1,500 on Pro | From a product or app link | 10 credits a month (up to 2 video ads), with a watermark | Standard: $15 a month billed monthly, or $10 a month billed annually |
| HeyGen | Talking presenters and translation | 500+ presenters, or an avatar of you | Product Placement from your photos | 3 videos a month, watermarked | Creator: $29 a month, or $24 a month billed annually |
| Topview | UGC ads inside a full AI video agent | 5000+ public avatars | From a product page link | Free credits to try | Basic: $8 a month, billed monthly |
| Higgsfield | UGC templates in an AI studio | An avatar from its gallery, or your own | A product image in a UGC template | A few models, with no credits | Starter: $15 a month, billed monthly or annually |
| Zeely | UGC ads plus Meta campaigns | 150+ AI avatars, or a custom avatar | From a product page link | None on its website | Starter: $29.95 a month on zeely.ai |
| Solmi | A short UGC clip from one product photo | 24 AI presenters, or your own photo | The presenter holds up your product | Your first ad: one clip of up to 4 seconds, with a watermark on the free plan | Credit packs from $30 for 1,500 credits, no subscription |
Put the hook in the first line, since it decides whether people keep watching, and write it so you can swap it and test several. Write the way people talk: a hook, the problem, the product, and a call to action, in plain words. Show the product in hand in the first couple of seconds, with one product and one message per ad. Add captions for people who watch with the sound off, and keep the product clear of the bottom and right edges, where TikTok, Reels, and Shorts put their buttons. Make variations of the hook, the presenter, or the opening shot, and let the ad platform find the winner. An AI presenter says whatever the script says, so check every claim against what the product really does.
The people in AI UGC ads are generated, not customers who used your product, so don't present an AI ad as a real testimonial or a review; Arcads' own help center tells users not to pass its AI actors off as real or verified customers. TikTok asks advertisers to mark ads that contain AI-generated content with the disclosure setting in TikTok Ads Manager. Meta requires a disclosure for realistic AI-made images, video, or audio in ads about social issues, elections, or politics, and can add an "AI info" label to other ads. Rules change, so check each platform's current ad policies. Use a real person's face only with consent: HeyGen makes your own avatar only after a consent video you record, and on Solmi a presenter photo should be of you or of someone who agreed to appear in your ad.
Arcads is built around AI actors: pick one of 1,000+ or create your own, and the actor delivers your script to camera. To show the product, Arcads makes an image of the actor holding it and turns that image into a talking video. Arcads' talking actors speak 74 languages, one script can become versions with 10 actors or in 2 languages, and Arcads says its actors are based on real people who consented and are paid for the use of their likeness. Arcads doesn't list prices on its website; its help center says prices are in the app, from Starter (8,000 credits a month), and an Arcads 1.0 talking-actor video of up to 2 minutes uses 800 credits. Arcads has a 3-day trial with 1,000 credits; a card is required, and the Starter plan starts after 72 hours unless you cancel.
MakeUGC starts from one of 1,000+ AI actors, a clone of yourself, a prompt, a product URL, or a reference ad. Paste a script or let AI write one from your product page, add a product photo for the actor to hold, and batch variations from one brief; MakeUGC covers 50+ languages with lip-sync, and Ad Remake makes a version of an ad from its library with your product. MakeUGC's Starter plan is $59 a month billed monthly, or $29 a month billed yearly, for 500 credits, and Pro is $149 a month, or $79 billed yearly, for 2,000 to 5,000 credits. MakeUGC has no free plan; any plan starts with a $1 trial that renews at the plan price unless you cancel.
Paste a product or app link into Creatify and it pulls in your assets and writes the script for a video ad with the AI actor you pick: 300 actors on Standard and 1,500 on Pro, plus 3 custom avatars. Every paid Creatify plan can launch ads to Meta, TikTok, and AppLovin, and Pro adds Ad Clone and a competitor ad tracker. Creatify's Standard plan is $15 a month billed monthly, or $10 a month billed annually, for 55 credits, and Pro is $55, or $38 billed annually, for 280 credits. Creatify's free plan gives 10 credits a month, enough for up to 2 video ads, with a watermark.
HeyGen's AI UGC ads start from your product and a hook: pick a creator-style presenter, attach product photos for AI Product Placement, and get a 15 to 30 second ad with captions, vertical for TikTok, Reels, and Meta. HeyGen has 500+ ready-made presenters, or an avatar of yourself made after a consent video, and its paid plans speak 175+ languages and dialects. HeyGen's Creator plan is $29 a month, or $24 a month billed annually, for 600 credits, and Pro starts at $49 a month. HeyGen's free plan makes 3 videos a month, watermarked, up to 1 minute each.
Topview makes UGC-style ads with AI presenters as one part of its AI video agent, which also turns product page links into ads and keeps every shot editable on its Canvas. Topview has 5000+ public avatars, your own photo as a product avatar, and voice and captions in 30+ languages. Topview's Basic plan is $8 a month billed monthly (list price $18), and Plus is $24 a month, or $216 a year billed yearly. Topview gives free credits to try.
Higgsfield's Marketing Studio has UGC templates for phone-shot ads: add a product image, choose an avatar from its gallery or your own, and the ad comes back in one click. Higgsfield's help center notes that voiceover and pacing in UGC videos can vary by generation, so review each one. Higgsfield's Starter plan is $15 a month on monthly or annual billing, and Plus is $49 a month, or $39 billed annually. Higgsfield lets you generate with a few models for free, but the free plan has no credits and no commercial use.
Zeely turns a product page link into an avatar video ad with an AI script, using one of 150+ AI avatars or a custom avatar, and then launches and tracks it on Facebook and Instagram. Zeely's Starter plan is $29.95 a month on zeely.ai, for 2,500 credits, and Zeely may charge up to 12% on the ad spend you run through it. Zeely has no free plan on its website.
Solmi's AI UGC video generator is its AI video ad generator opened on the UGC ad style: an AI presenter holds up your product and talks about it, filmed like a phone video. Pick one of 24 AI presenters or your own photo, then type the line or tap Write the line for three short lines based on the product's name and description. Each Solmi ad is an MP4 of 4, 6, or 8 seconds at 720p on Standard, with sound, or 4 to 15 seconds on Best, vertical 9:16 by default, priced before you generate: 24, 36, or 48 credits for 4, 6, or 8 seconds on Standard. Solmi's credit packs start at $30 for 1,500 credits, with no subscription. A Solmi talking-head ad has a presenter say your script of up to 90 words in about 30 seconds, lip-synced, with captions and an end card, for 90 credits. On Solmi, your first ad is free, one clip of up to 4 seconds per account (720p on Standard or 480p on Best); on the free plan it carries a small Solmi watermark and is for personal use. Solmi has 24 presenters rather than a library of hundreds, and no bulk import or campaign launching.
It depends on your ads: Arcads or MakeUGC for actor-led ads from a large library of AI actors, Creatify for UGC ads made from product links and launched for you, and HeyGen for talking presenters and translation. For a short UGC-style clip from one product photo, priced per ad, use Solmi's AI UGC video generator.
Several have a free tier or a trial, each with limits. Creatify's free plan gives 10 credits a month, enough for up to 2 video ads, with a watermark, and HeyGen's makes 3 watermarked videos a month. Arcads has a 3-day trial with 1,000 credits that needs a card, and MakeUGC starts every plan with a $1 trial. On Solmi, your first ad is free, one clip of up to 4 seconds per account (720p on Standard or 480p on Best); on the free plan it carries a small Solmi watermark and is for personal use.
Often, yes. TikTok asks advertisers to mark ads that contain AI-generated content with the disclosure setting in TikTok Ads Manager, and Meta requires a disclosure for realistic AI-made media in ads about social issues, elections, or politics. Whatever the platform, never present an AI presenter as a real customer.
Yes, on most of these tools, with consent. HeyGen makes an avatar of you after a consent video you record, MakeUGC makes one from a short clip, and Arcads offers custom actors on Pro and above. Solmi takes a presenter photo, which should be of you or of someone who agreed to appear in your ad.